desired outcome






I'm a PR. Journalist by profession, but with amassed operational business, political and legal experience. Manchester-based, but spending a couple of days a week in London for the past fifteen years.

There is no element of PR I can't do. There's stuff I won't do because it doesn't interest me, I don't agree with it, or because it might get me locked up. But there's also stuff I'm really, really good at. Really good. I've turned a seemingly dull trade story into global news, ghosted a broadsheet column for a seriously heavyweight entrepreneur, made the front pages about an education issue.

I've worked with Royals, music stars and politicians. I've paired-up with investors, private equity houses and venture capitalists using PR to extract maximum value for the deal, whether putting money in or taking it out.

The common ground throughout was - is - that rather than sit there like a numpty taking a brief to write a press release that may or may not be the right approach to take, I dig, drill and interrogate until I've worked out what the actual desired outcome is, and the best process to deploy.

Email me.



Linked In Blog

Public Relations, Media Relations, Content, Image Protection, Crisis Communications.

Iain Macauley
+44 (0)7788 978800



Accountancy, airlines, aviation, automotive, brand development, celebrity, construction and planning, drinks industry, education, healthcare, insurance, legal, luxury, military, motorcycles, motor sport, MRO, mobile phones, music, personal finance, politics, pub and bars chains, retail, social care, sport, travel...




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